About Plausible Analytics
Plausible Analytics is an independent, open source analytics company based in the EU. We built it because web analytics had drifted far from its purpose: a simple way for site owners to understand their traffic without surveilling their visitors.
We do not use cookies and we do not collect personal data. No surveillance model, no data brokerage, no conflict of interest between what we sell and what our customers need.
More than 18,000 paying subscribers use Plausible, including Basecamp, Ghost, Hugging Face, MongoDB, the Python Software Foundation and Harvard University.
Our story
Uku Taht started Plausible in December 2018, building it alone as a simple privacy-friendly alternative to Google Analytics. Paid subscriptions launched in 2019.
In 2020, when it was still just Uku building and a few hundred paying customers, Marko Saric joined to handle marketing and communications. No outside funding, no growth team. The company has grown through product improvement, transparent communication and word of mouth ever since.
Plausible crossed $1 million in annual recurring revenue in 2022 and has continued to grow as a profitable, independently operated company.
You can read a detailed account of our early decisions and growth in our startup journey article.
Today Plausible is a team of 10. You can meet everyone on our team page.
How we’re funded
Subscription revenue funds our team, infrastructure and product development. We do not sell or share customer data and we do not monetize visitor behavior.
Our primary obligation is to our customers. They fund the company and guide its direction.
Open source as accountability
Plausible is open source under the GNU Affero General Public License Version 3 (AGPLv3).
Our source code is publicly available and can be inspected, reviewed and verified at any time. Open source, combined with a sustainable commercial model, ensures transparency and long-term maintenance.
Customers are not locked in. If we were ever to make decisions that went against our stated values, the code can be forked and developed independently.
Privacy without compromise
We built Plausible to prove that useful web analytics and visitor privacy are not mutually exclusive.
We do not use cookies and we do not collect personal data. We do not perform cross-site or cross-device tracking. All analytics data is processed in aggregate.
For full details, see our Data Policy and Security documentation.
